Same great service, fresh new look!
Over the next several months, you may notice some changes around your local Schmitt Music store, and online at schmittmusic.com. To coincide with our 125th anniversary, and the opening of the brand-new Schmitt Music Bloomington Flagship Store, we are also excited to introduce a NEW LOGO and some fresh colors! The next generation of Schmitt Music is here.
Every musical journey is unique, from intensely personal to gloriously communal. Or both. For 125 years, Schmitt Music’s goal has been to be the go-to provider of instruments, insight and inspiration for all players, wherever they are on their journey. Our people make this possible, and our brand helps us shape perceptions through the consistent use of logos, fonts, photos and graphics.
The purpose of the Schmitt Music Seal is to convey the brand’s spirit — its heritage and high standards. Think of the Seal like your finest suit or great grandmother’s china. The Seal has a special richness and elegance not intended for everyday use. The new logo simplifies the seal into an S logo that draws on the Schmitt family name, the treble clef, and adds a modern touch to the longstanding history represented in the Seal.
The color purple used to be the primary brand identifier for Schmitt Music. With this brand update, color is now used as an accent, allowing the instruments and the love of playing to take center stage. The fresh new color scheme and gradient add a pop of color which emphasize the variety of tone colors and musical experiences that are possible.
We are looking forward to the future of Schmitt Music, and hope you can visit our new flagship store in Bloomington, MN. See what the 5th generation of leadership has in store, and remember to always
M A K E Y O U R M U S I C .
